MISSION
Tooka TV’s mission is “to bring peace and good will to the Middle East via satellite TV, one million children at a time.”
.Our mission is accomplished by entertaining young children and families in the middle east while introducing them to the best of American morals and values that champion human rights, goodness and freedom of choice — values portrayed in television programs like, Mr. Rogers’ Neighborhood, Leave it to Beaver, The Waltons, and Captain Kangaroo.
Tooka TV will become a new Persian language satellite TV channel offering uplifting family and children’s entertainment to 140 million Farsi-speaking people worldwide.
Tooka TV will reach families and young children who are on the verge of changing their national leadership and their culture. They yearn for freedom of expression and freedom from an oppressive regime. Tooka TV can become a popular entertainment platform that can eventually be used to share essential and life-changing truths.
Business Model
Tooka TV will be supported by advertising revenue through sales of traditional television advertising media placement.
Zenith, part of Publicis Media, predicts that ad spend in Iran will grow $713 million by 2020 to reach $2.12 billion. The
world-wide Farsi speaking population is approximately 140 million (about the same as the number of people who speak
German). This is a huge consumer audience base which will attract world-wide commercial partners.
Channel Content
Tooka TV will provide quality programming to Farsi-speaking audiences all over the world via free direct satellite broadcast and streaming internet. Tooka TV will license and translate content that is family-friendly with a special emphasis on programming for children – an audience that is currently under-served on other Persian language video channels. Tooka TV will be broadcast into the Middle East via satellite, including the Hotbird and Yahsat Satellites.
Join Us in Our Mission
Support TookA TV in our quest to bring uplifting content to Farsi-speaking families. Your engagement helps us promote freedom and cultural enrichment. Together, we can make a difference.